It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Samsung Group is facing in its current business environment. Did you find this article interesting? Samsung’s Background. As the current top technology used is the Android operating system, Samsung makes use of this operating system and provides many features, software, and options. Copyright © 2020 Business Strategy Hub. These include tablet, camcorder, mobile phone, camera, TV/video/audio, Memory Cards, PC, and other accessories. The tech industry is currently the world’s largest smartphone and mobile phone manufacturer. - Increasing mobile sales. Research and Development – The foundation of Samsung has always been on Innovative research and development. Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Amul SWOT Analysis 2019| SWOT Analysis of Amul, Nestle SWOT Analysis 2019 | SWOT Analysis of Nestle. Price of Samsung's product is not cheap compared to some domestic competitors. For more information on how to do SWOT analysis please refer to our article. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Product Failures – Any product that threatens the life of consumers erodes confidence and trust in the company. Then it slowly emerged into a technology company and it soon became a top leader in the information technology services. Samsung Electronics as a global IT company has achieved faster growth during the recent years. Let us discuss on the SWOT analysis of Samsung. SWOT Analysis. Its limited customer base in the US is not reliable enough and may lead to limited revenue and profits. Deliveroo Business Model | How Does Deliveroo Make Money? Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. Opportunities in the SWOT analysis of Samsung Brand. Introduction. This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. This is a huge strength for the brand where they have a great and innovative design. WEAKNESSES. SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion and Beauty - Advanced Technology and Innovative Capability - Peculiar Strategy to Attract Talent - Excellent International Brand Image -Operating strategy is conservative, and there is supplier shortage -Low contribution rate to the low … Notable Samsung industrial subsidiaries include Samsung Electronics (the world's … Samsung swot analysis 2017 1. Your information is safe and will never be shared. 3. The following is the SWOT analysis of Samsung: Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Nokia Brand Marketing. It is among the largest smartphone brands in the world. The SWOT analysis of Samsung mentioned in this article has highlighted the main strengths of the brand that comes up from its brand awareness, innovation in its various products, huge investment in its Research and Development, its strong international reach, and its various software integration in its product. According to Gartner, in Q1 of 2020, Samsung has maintained the No. Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’; Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. Dependence on Low-end Smartphones – A large portion of Samsung revenues come from low-end smartphone sales. SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. According to Montgomery (2012), SWOT analysis is always a very important tool that helps in determining the internal ability and weaknesses of the firm, and the opportunities and threats that are available in the external environment. Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020). Great Design and Design Capabilities – Samsung has inspiring capabilities for research and design. The primary challenge it has to face is cutting back on its overreliance on the American markets and explore the potential to operate in other markets. April 16, 2020 In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. - Introduce user friendly mobile phones. A popular South Korean company, Samsung is the largest producer of electronic devices. Company: Samsung CEO : Koh Dong Jin, Kim Ki Nam, and Kim Hyun Suk Year founded : 1938 Headquarter : Samsung Town, South Korea Number of Employees (Dec 2019): 287,439 Public or Private: Public Ticker Symbol: SSNLF Market Cap (Sept 2020): 387 KRW Trillion Annual Revenue (FY2019) : 230 KRW Trillion Profit | Net income (FY2019): 21.7 KRW Trillion, Products & Services: Camera | Smart Phones | Memory Cards | Camcorder | TV/LEDs | PC | Stove | Refrigerator | Bulb | Home Appliances Competitors: Apple | Huawei | Xiaomi | Oppo | Vivo | Lenovo | Sony | HTC | Motorola | Microsoft | Google Pixel | Micromax | Asus | Gionee | Iball | Intex | Nokia. and audit-rule violations have dogged the executive and threaten to throw the company into another tumultuous period without leadership. These competitors have strong industry positions and organizational resources and capabilities … smartphones are Samsung copies. help me understand why a swot analysis is important for a company like samsung to carry out time and time again? SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. Its operational branches are present in about, , in Q1 of 2020, Samsung has maintained the No. Currently, it sells over a hundred products of different varieties and models. ABOUT SAMSUNG Name Samsung Electronics Co., Ltd. Samsung Electronics is headquartered at Suwon, South Korea. It is known for its technologically advanced products. During the year 1970, Samsung started to export home electronic products globally. Lee Byung-Chul founded Samsung in 1938. It employees about 287,439 employees as of December of 2019. The primary challenge it has to face is cutting back on its overreliance on the. Samsung was earlier founded during the year 1938 by Lee Byung Chull as a grocery transaction store. Samsung Electronics Co., Ltd stands today as the world’s, Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. It has always sustained sufficient revenue and profits as it progresses into the future. Its major weakness lies in its being so much dependent on the US market, the decline in the smartphone sale, and its dependency on the Android operating system. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. After reading this article, you will know where Samsung stands in the technology industry. That can become a persistent issue for the company. Samsung SWOT analysis Strengths Weaknesses Opportunities Threats Opportunities Strengths - A variation of different, unique mobile products. The strength of the Korean won is a large factor for Samsung’s success. Before we start the discussion on the SWOT analysis of Samsung, let us understand a bit of the background of the company Samsung. Good luck with your assignment !!! Samsung Swot Analysis. Samsung electronics focuses on it customer when making its product. The company is one of the main producers of electronic devices. Thank you so much this was very helpful for my business environment assignment. Mohd Hafiz, I am glad it helped you. SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. How Does Credit Karma Work and Make Money? Primary Strengths of Samsung: Brand Image: Brand image is a significant strength for the players in the smartphones and consumer electronics in d ustry. It aims to examine the strengths and the weaknesses of the company. Through the SWOT analysis of Samsung, it is clear that the company is still a global leader in chip making and smartphone brands. Samsung’s Strenghts: It is the world’s largest manufacturer of television sets, LCD panels, mobile phones and smartphones. Samsung sees a huge opportunity in the industry if it tries to expand its operations to the Asian and European countries and trying to set up HR management in place. Its unique features that are incorporated in its business model have made it stand apart from the rest of the technology company. Strengths of Samsung: Established Brand: Samsung is one of the leading consumer electronics and smartphone brands in the world. Its current CEOs are Koh Dong Jin, Kim Ki Nam and Kim Hyun Suk who assumed their positions in March 2018. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Software Integration in Mobile – One of the main strengths of the brand is its adaptation of open-source technology like the Android Operating System. Samsung focuses on the production of a wide variety of electronics that includes appliances, semiconductors, digital media devices, integrated systems, and memory chips. In Samsung SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The firm later diversified into a sugar refinery. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. SAMSUNG SWOT ANALYSIS Before we get into the discussion of SWOT analysis at Samsung’s company, let’s take a look first for the internal analysis of the company as follows. They have 34 R&D (research and development) centers operating worldwide. They operate 34 R&D centers around the world. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. Academia.edu is a platform for academics to share research papers. The following points provide you a bit of Samsung’s background: The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. Samsung has maintained the largest market share in the global market of visual display since 2006. SWOT Analysis of Samsung Electronics #INTRODUCTION. Given the fact, threats give a brand a far-sighted view about the problems that the brand is likely to face in the future, it is one of the most important factors in the SWOT Analysis of Samsung. Thank you Clara, All the best for your assignment ! In the following discussions, the different marketing models used samsung Nokia to sustain in market have been evaluated. It initially started as a trading company until it gradually evolved into an electronics manufacturer in the late 1960s. Samsung entered Chinese market, and the current markets are mainly in the big cities. The business was established in Korea by trading noodles and other related goods to export to China. Economic factors: The leader of the smartphone industry comes with its own sets of problems. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. On April 13, 2020April 14, 2020 By Competitors Content Team. Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. Based on the SWOT analysis framework, the strategic objectives and solutions of Samsung Electronics and other divisions and subsidiaries of the Samsung Group aim to address competition involving various technology companies, especially Apple, Google, Lenovo, Sony, Dell, Acer, LG, and Intel. Berdasarkan data dari hasil analisis SWOT maka penentuan kebijakan strategi SAMSUNG sesuai dengan kondisi yang ada di perusahaan tersebut, baik kondisi internal maupun kondisi eksternal. Currently, it sells over a hundred products of different varieties and models. Save my name, email, and website in this browser for the next time I comment. The most strong strategy they took was an adaptation of the open-source technology like Android Operating System. We respect your privacy. Samsung has managed to build a strong image in the global market. In the 1960’s they entered the electronics industry by the 1970’s they started selling washing machines, televisions and microwave ovens. Outside of Korea, Samsung is best known as the world’s largest manufacturer of mobile phones and smartphones, including the highly popular and successful Galaxy. SWOT Analysis of Samsung Strengths of Samsung. Samsung SWOT analysis . Strengths. SWOT analysis of Samsung Samsung Electronics Co. Limited (OTC: SSNLF) is actually the consumer electronics subsidiary of the Samsung Group, a conglomerate based in Suwon, South Korea. They need to expand internationally and incorporate a new consumer demographic to thrive. Innovative designs. SWOT Analysis of Samsung. Samsung Electronics Co., Ltd stands today as the world’s second-largest technology company that produces electronic devices. He was found guilty and jailed for about one year until Feb. 2018, which eroded trust bestowed by consumers in South Korea and the world over. The tech industry is currently the world’s largest smartphone and mobile phone manufacturer. SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. SWOT analysis is a strategic planning tool that can be used by Samsung Group managers to do a situational analysis of the firm . For the brand to meet its long-term competitive advantage it must check and address its various concerns that are highlighted in the SWOT analysis of Samsung. Also, Samsung Galaxy S7 Edge holds the record of the most counterfeited smartphone model. It has the most popular names in technology and produces about one-fifth of total South Korea’s exports. 3-10. SWOT analysis of Samsung Mobile in China. In 2014, the company blamed the declining Korean currency for the 25 percent profit decline. Logo Industries served • Consumer electronics (digital cameras, camcorders, TVs, blu-rays, laptops, home theaters, displays, tablets) • Telecommunications equipment (phones, smartphones) • Semiconductors (DRAM, V-NAND, SSD, … STRENGTHS. The various industries served by the company are the following: The company serves about 79 countries worldwide. The brand sees a threat in various controversies, from the various technology competitors, and the various government laws that follow in each market. I’m so sure we are doing the same assignment Unilus…. Samsung Display Solutions has advanced the field of digital signage by introducing leading-edge new hardware, including new video walls featuring the world’s narrowest bezel and the world’s first TIZEN-powered premium signage. SAMSUNG ELECTRONICS SWOT ANALYSIS 2017 2. 1 spot globally with a. . The brand is operational globally with its 217 operation hubs running worldwide. Essay on Samsung - SWOT analysis First quarter 2003 announced biggest market share gain of any company in handset ales (9. Thanks for this! It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones. Samsung SWOT Analysis In A Nutshell Samsung was founded in South Korea in 1938 by Lee Byung-Chul. Samsung has already experienced a decline in sales, and it can drop further if uncertainty persists. Expenditure in these departments resulted in the company having a wide range of product portfolio among its competitors. 1. SWOT analysis of Samsung. Tell us what you think? INTERNAL ANALYSIS Samsung Company. Over the years, Lee extended the business to the textile industry and opened a large woolen mill in Korea. Its operational branches are present in about 79 countries. Samsung is the world’s most successful electronics manufacturer. Join our newsletter today to get updates on the latest posts! Samsung was also titled as the number one in consumer electronics brand worldwide and is recognized for its evolutionary advancements in digital technology. Financial struggles have forced many consumers to seek recycled or refurbished phones, which has increased by 24%. The company is known with the name Samsung Electronics Co., Ltd. Samsung was established during the year 1969 and the company is headquartered in South Korea. The company is known to produce equipment that includes telecommunications, electronics, home appliances, and semiconductors. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, Top 8 Uber Competitors in 2020 | Uber Alternatives. Integration of open-source operating system, and software. Samsung Galaxy S20: Latest Example of product innovation at Samsung. Bribery Scandal – In 2015, Samsung’s reputation was tainted by the revelation that the president of the company bribed the government of South Korea to facilitate a merger. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. Originally a trading company, it took Samsung 22 years to become the fully-fledged electronics company that most people recognize today. Strengths. During the year 1969, the company ventured into the electronics industry and its first product introduced was the black and white television. 2. Hasil dari Key Performance Indicator juga menunjukkan bahwa pencapaian masing-masing strategi u nit bisa menunjukkan hasil yang sangat baik. Recent events have impacted this segment more than the high-end smartphone segment, which played a role in Samsung’s decline from 71 million smartphone sales and 19.1% of market share in Q1 2019 to 55 million smartphones sold in Q1 2020 with 18.5% of market share (as per Gartner Report). SWOT analysis is the tool which helps the organization to understand where it stands. They heavily invest into research and development. Share your thoughts and experiences in the comments section below. The SWOT analysis of Samsung lists its strengths, weakness, opportunities, and threats that throws light on the company as where they need to focus to increase their revenue. Samsung has been able to include many of the capabilities of both Google and Apple’s Android operating system for various mobile devices. Hereditary Leadership – Since its founding, Samsung has always been under the leadership of the family for three generations. Read also: SWOT analysis of Samsung. Even though keeping the leadership within the family has offered Samsung immense stability, the company can stagnate due to a lack of fresh ideas. - Heavily invested in technologically that is 5), however at lower prices- fall in 1st CTR profits of It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. Then slowly it went into chemical and petrochemical industries. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It needs to focus mainly on the Asian continent that is developing at an exceeding rate. Threats refer to factors that have the potential to harm an organization in the future. The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. Samsung has delivered several faulty products to the market from the exploding Samsung Galaxy A20e to a faulty foldable phone. SWOT Analysis Of Samsung 2020. Read this swot analysis to know more about Samsung and how the brand is poised for faster growth in the future against all odds and challenges. Did you know that the total resources of the Samsung group in 2017 made up about 15% of South Korea’s GDP? Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. The company is focusing on five major aspects, there are : 1 … - Growing Indian market. samsung swot analysis Samsung Electronics Co. Limited is the consumer electronics subsidiary of the Samsung Group, based in Suwon, South Korea. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. After being dogged by several scandals, Samsung heir Jay Lee has vowed to end dynastic succession. 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